Search Engine Optimization (SEO) is shrouded in mystery. People often overcomplicate SEO, but it doesn’t have to be difficult or confusing. One area of confusion to clear up right away is that when people say “SEO” what they are often talking about is ranking higher in Google. The technical term for this is Search Engine Ranking Position or “SERP”.
What’s the difference between SEO and SERP?
Search Engine Optimization is a technical process that makes a website more friendly to search engines. For example, making a website load fast, utilize an SSL certificate, or be mobile-friendly are all examples of search engine optimization. Search Engine Ranking Positions are all about what position a website is ranking for within a given search term, for example, “WordPress Management Company”.
Generally speaking, the terms are used almost interchangeably, but it’s good to understand the difference because they both are necessary and both come into play in a Search Engine Marketing (SEM) strategy.
The first step to developing an SEM strategy is to identify which keywords or phrases you would like your website to rank for, measuring what your current SERP is for those keywords, and then working to improve your SERP to the desired position.
Performing An SEO Audit On Your Website
1. Generate a Google Lighthouse Report
2. Identify Target Keywords or Search Phrases
3. Standardize Local Citations
4. Create a Report
How to measure SEO Performance?
It’s important to establish a baseline, and then measure progress against that baseline on an ongoing basis. Here are the three ways we go about doing that:
Google Search Console
Search Console tells us what keywords visitors are using to find your site, your average rank for those keywords, the number of times your site appears in search results, and how often links to your site are clicked.
We use Google Analytics to track the amount of traffic to your website and what site visitors do on your site after they arrive. The key metrics we look at are: Number of visitors, Bounce rate, and total time on the site.
Used by 30% of Fortune 500 companies, SEM Rush provides access to vast amounts of search data, as well as monitoring and measuring the effectiveness of Search Engine Optimization on a particular website.
Industries We Serve
Chambers Of Commerce
Industrial & Manufacturing
Retail & E-commerce
Travel & Leisure