Why Your Website Needs Cloudflare

by | Apr 26, 2022

Why Cloudflare | Two Powerful Benefits

There’s a high chance that you’ve already heard about Cloudflare but don’t know what it is or why your website needs it. This article aims to remedy that by explaining two Cloudflare benefits that you can’t ignore if you want to rank higher on Google and provide a better user experience to your website visitors.

In essence, here’s two benefits that Cloudflare does exceptionally well:

  • Content Delivery Network (CDN) – improve your website’s latency and security
  • Distributed Denial-of-Service (DDoS) Protection – improves your website’s overall function

Cloudflare Benefit 01: Content Delivery Network (CDN)

A CDN distributes a website’s content hosted from an original server to other proxy servers. You can find these proxy servers in different parts of the world. Instead of connecting to the original server, the user can access the web content from a nearby proxy server.


Simplified

Think of these proxy servers as satellite offices or branches. 

If you sell a product in Michigan, but some of your patrons live in Illinois, it would take longer for you to deliver the product to them – vice versa. However, if you have a small store in Illinois, the story changes. The transaction becomes faster as you’ve shortened the distance significantly. 

Now, change the word “product” to “web page.” 

To keep things simple, CDN is just like having a new chain of stores that allow people to access your product (website pages) faster. The faster it is for people to access your website, the better the experience and odds of ranking on Google.

Cloudflare Benefit 02: Distributed Denial-of-Service (DDoS) Protection

One of the most common and least detectable cyberattacks is the distributed denial-of-service (DDoS). A DDoS is a web attack that attempts to interrupt your website’s normal function by flooding it with traffic, causing it to be inaccessible. Cloudflare’s DDoS protection keeps your website safe from these traffic attacks.

Simplified

Now, some tech-savvy people out there want the world to burn. And they might start that fire on your website using DDoS.

Let’s stick with the satellite branch analogy. 

DDoS is a method to disrupt a website by sending unreasonably high traffic to it. Imagine one of your patrons trying to buy your product in your store. However, your competitor decided to advertise a fake ad stating that you’re giving a million dollars this instant!

Now, people who have no clue what your business is about will flock to your store. They want that absurd giveaway. When that happens, your actual customers can’t get in due to the crowd. 

What do you do? You close your shop and try to clarify that it was a fake ad.

Now, the same thing happens to your website. When it gets an abnormal volume of traffic, it closes temporarily. This temporary closure may create a negative impression for those who are actual prospects trying to visit your site, so it’s best never to have DDoS attacks.

Cloudflare can provide you with services that effectively reduce your website’s latency and ensure that your website is well-protected from web security threats.

But do you know what’s even more impressive? Managed Hosting by WP Harbor. Yes. Instead of setting things yourself, we can do all that technical stuff and heavy lifting so that you can focus on what truly matters: your business. 

With us, your website will reap all Cloudflare benefits plus access to a plethora of premium plug-ins amounting to $1,300! Please feel free to contact us at 800-407-1114 or email us at [email protected]!