The Power of Search Engine Optimization

by | Jan 27, 2021

Perhaps you’ve just had a website built and you’re ecstatic to have the masses finally see what you have to offer be it a new product, clothing line, or even your personal portfolio. You find yourself waiting a few days, but your website has barely had any visitors. So, now what do you do? Maybe you’ve heard of the term SEO, which stands for search engine optimization. The purpose of SEO is to increase website visibility on search engines; therefore, increasing site traffic. The only caveat of SEO is that around 1.7 billion people use Google every day, so how do you compete?  Websites with optimized SEO will appear on the first page of a search engine, and this is where everyone wants to be. The power of search engine optimization is created from a mixture of content creativity, shareability, rankings, and basic knowledge.

Organic Traffic Comes from SEO

Those who come across websites organically do so by using search engines like Google and Bing. People will search for a specific keyword or phrase to find the type of website they’re looking for. For example, if you’re showcasing your artist’s portfolio, you may place certain phrases in your website’s text, such as original oil painting. People who use a web browser to search for an original oil painting are likely to come across your website. In fact, 53% of web traffic comes from organic searches. Yet, you really do want your website to be displayed on the first page of a search engine, because 67% of people click on the first five organic search results while only 6% will click on results listed on the second page of a search engine.

Unique Content

If you’re yearning for your webpage to rank on the first page of Google, you need to have compelling content because content is king! Google has over 200 ranking factors, and optimized content is at the top of the list. Many years ago, Google would rank websites based on the number of times a keyword was used, but that’s no longer the case. The Google algorithm continuously goes through updates and is now ranks sites based on their content’s readability. The search engines try to emulate humans, and by doing so are looking for content that contains subheadings, transition words, and structure. Even still, you shouldn’t have content written for Google, you should write for your target audience with keywords in mind. They key to good rankings is research, keyword research explicitly. If you know what your target audience is searching for to find your website, then you’ll be utilizing the power of search engine optimization.

Shareable Content

Everyone wants to go viral nowadays and although social media doesn’t directly affect a page’s rankings, it does relate to SEO best practices. Social media has the potential to drive traffic, which is what SEO is intended for. Social media is equivalent of an SEO partner in crime. The more shares a page gets, the more likely that page is to have an increase in traffic. Not only that, but a major part of SEO is link building, and social media savvy influencers may actually link to your site. Marketing executives often employ influencers with verified search traffic in order to increase their brand’s traffic.

Content Conversion

Was your unique content shared? Did you gain traffic because of it? There is something called CRO, which stands for conversion rate optimization. CRO is the step taken after your SEO has been optimized. Once you bring visitors to your site, you’ll want them to take action. Conversion is when visitors take the action you desire, such as purchasing a product or signing up for a newsletter.

Search engine optimization has many layers, and  this is just the surface of certain facets that help increase rankings. If your require search engine optimization, contact our specialists today!