The Role Target Audience Plays in WordPress Design

by | Jul 26, 2017

There is a WordPress design to fit every site and need. You can find a template to do almost anything for you. If you’re working with a skilled designer to find the best WordPress design, things get even better.  When you’re designing your site, remember to keep your target audience in mind. Consider their likely experience level with the Internet, where they’re going to look for the most important information, and which features will add value to their experience.

Consider the Experience Level of Your Target User

The Internet isn’t just for young people anymore. It’s becoming more and more common to meet older people who can zip around online! However, this is not a universal measure. If you’re building a website that you hope will appeal to people who are fifty years old and older, for example, you should design the site effortlessly and intuitively. Drop down menus, complicated ordering forms, or other features might be too advanced for your average user. On the other hand, no one has ever complained about using a simple site!

The challenges that your target audience faces may be different, but the principle is the same. Strive to make your site accessible to people in your target audience. Tailor the style to their tastes, and they’ll be able to work more easily within your limitations.

Place the Most Important Information With Care

One of the key aspects of WordPress design is figuring out where you’re going to put your most important information. That’s what your target audience is going to visit your site for. Where you should put this information depends on your target audience and what you sell. If you’re a business or service aimed at busy, full-time professionals, you want to keep things as quick and easy as you can. However, if your site is selling custom teddy bears to parents, you can afford to slow down and put a little text describing why your toys are the best around in front of the order form.

Once you figure out who your site is designed for, you can decide where you should put your biggest points, most clickable links, and most important information. Giving information to your audience in a way that serves their needs is key.

Add Value to Your Target Audience

Knowing your target audience can help you decide what features your WordPress design needs to have. If you’re trying to appeal to visually minded photographers, a great picture gallery is a must. On the other hand, you don’t have to include that feature if it’s not something your target audience would look for. WordPress gives you the power to customize your site to a high degree. Keep everything that appeals to your target audience and ditch everything that doesn’t. You don’t need extra bells and whistles if they don’t appeal to your key customers.

WordPress designs can give you the site you’ve dreamed of. Just make sure that it’s the site your customers want! Pick your features and information placement with your target audience in mind. Make a website that gives them what they can handle in the way they want to view it. You’ll see the results!